by 25% across the board.
Creative Studio
Studio Artegra partnered with us to refine and elevate their existing Webflow website. The focus was on improving performance, ensuring cross-browser stability, restructuring the development framework for long-term scalability, and fine-tuning the user experience to better reflect the premium nature of the brand.
- Optimized development structure for better maintainability and faster load times.
- Fixed Safari-specific compatibility issues, including a custom fallback for advanced navbar effects to ensure a consistent experience across browsers.
- Streamlined video integration by hosting high-resolution hero videos on Cloudinary, ensuring smooth playback without bandwidth concerns.
Slow page speed, inconsistent video loading, long TTL and poor responsiveness across devices.
We had to simplify complex UI elements that were distractive, make sure the design was responsive and looked intentional and smoothly guided visitors in their journey. Mobile was one of the key mediums of accessing the site, and we had to make sure the mobile experience didn’t feel like an afterthought.
✨ User Interface Enhancements
- Redesigned the mobile navigation menu with a custom, more accessible layout — making touch targets larger and navigation more intuitive on small screens.
- Refined the homepage hero section to fill the full viewport height for a more immersive first impression.
- Adjusted and improved animation pacing, including slowing down the logo slider for a smoother, more premium feel.
✨ UX & Functional Improvements
- Simplified the “Work” section by removing an over-complicated additive filtering system, presenting projects in a clean, chronological order.
- Removed unused or empty tags from the CMS display to reduce clutter and improve relevance.
- Reworked the services section to start in a collapsed state, giving visitors control over what to expand — reducing cognitive load and creating a cleaner layout.
- Adjusted the news panel on mobile to show a single, curated item with a clear link to view the full archive.
⚙️ Development Framework
- Reorganized codebase for scalability and cleaner maintainability.
- Implemented robust solutions for UI components without compromising performance.
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Brand Design, Webflow Development, Creative Designer, Animator, Project Manager.
Design: Figma
Development: Webflow
