The initial website lacked an enterprise feel, clear explanations of the product, and a cohesive design. It struggled to convey the value proposition, making it difficult for users to understand why they should sign up or book a call.
NewsCatcher’s old site was a static, one-pager. There was no room to dive deep into product capabilities, explain use cases, or build buyer confidence. Visitors didn’t understand how the product worked—or why it was better than competitors.
We needed to change that.
This project involved a full-scale revamp of the site, covering strategy, content, and design. The team identified conversion gaps, optimized user journeys, and restructured the site to align with buyer intent. They rewrote key content to clarify complex NLP concepts using simple analogies, added interactive animations, and crafted a developer-focused visual style with a dark, futuristic aesthetic. A scalable design system was also built to support future updates and campaigns.
- +11% improvement in bounce rate
- Average session time increased from under 20s to 3 minutes 5 seconds
- +3623% increase in tracked engagement events
- Website became a key sales asset, reducing pre-sales education by the internal team
- Used across paid campaigns to drive qualified inbound leads
- Passed rigorous partner audits (including U.S. Department of State and multiple European banks)
🔍 Discovery & Strategy
- Identified gaps in conversion flow and content structure
- Audited user journeys to better understand who visits the site and what information they need before talking to sales
- Designed the site architecture around buyer intent
✍️ Messaging & Content
- Created new content for Build vs Buy, Use Cases, and API documentation entry points
- Clarified complex NLP features with real-world analogies and short explanations
- Introduced interactive animations to explain technical topics visually
🎨 Visual Design
- Crafted a distinct, developer-friendly aesthetic with a sharp grid and clear typography
- Introduced a dark, futuristic visual style that echoed the technical depth of the product
- Built a scalable design system for future pages and marketing iterations
🧩 Animations & Performance
- Added subtle GSAP animations and scroll interactions for engagement
- Designed and implemented Rive-based animations for the Build vs Buy and Product pages
- Replaced heavy .lottie animations with .dotLottie files, reducing animation file sizes by over 90%
- Result: faster load times and lower bandwidth usage
⚙️ Development & Integrations
- Fully custom Webflow build, responsive and lightweight
- Complex multi-endpoint form integrations:
- Referrer-based routing to understand attribution
- Spam filtering using a serverless Netlify function
- Airtable + Salesforce syncing for sales and marketing workflows
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Design, Webflow Development, Creative Designer, Animator, Rive Expert, Project Manager.
Design: Figma
Development: Webflow, Netlify, Airtable, Salesforce
Animations: Rive, Adobe After Effects, Bodymovin Plugin, Lottiefiles.com
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