Webless.AI

UX-UI Design
Webflow Development

WEBLESS, A GENERATIVE SEARCH PLATFORM FOR B2B TEAMS, PARTNERED WITH PRISMPORT TO REINVENT THEIR DIGITAL PRESENCE—FROM BRAND TO BUILD.THE GOAL WAS TO CREATE A WEBSITE THAT TRANSLATED A COMPLEX AI PRODUCT INTO A VISUALLY INTUITIVE, CONVERSION-FIRST EXPERIENCE THAT INSPIRED TRUST AND CURIOUSITY.

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Project background

Webless is a generative search platform that helps B2B teams surface answers and content across long-form assets like webinars, podcasts, PDFs, and technical docs. Their product was solid—but their website wasn’t telling that story effectively.

The Challenge

Webless had built an impressive product, but the old site lacked clarity and structure. Messaging was vague, the design didn’t reflect the futuristic value of the platform, and key features were getting lost in the noise.

They needed a site that could communicate a complex AI product in seconds—while also looking like a category leader.

Webless.AI
webless-ai
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The Approach

We reimagined how Webless presents itself—revamping everything from brand identity to UX strategy and front-end execution. This included restructuring the site for better flow and scanability, refining the content hierarchy to highlight strengths and proof points, simplifying technical language for clarity, and designing a bold new visual identity with a fluid, responsive layout built on the Webflow Lumos framework. The result: a site that feels modern, intuitive, and built to convert.

The Results
  • Significant increase in visitor engagement
  • Stronger brand recall with consistent visual identity
  • Easier internal content management with clean Webflow backend
  • Consistently positive feedback from prospects on the clarity and polish of the site

🔍 Discovery & Strategy

  • Audited the existing site structure and user flow
  • Reorganised content to reduce scroll fatigue and improve scanability
  • Defined content hierarchy to emphasize product strengths and social proof

✍️ Messaging & Content

  • Created new sections to address product objections and increase relevance for decision-makers
  • Simplified technical language for clarity and faster comprehension

🎨 Visual Design

  • Designed a fresh visual identity with a bold purple-magenta palette and rounded geometry
  • Built a responsive layout system using the Webflow Lumos framework and fluid techniques
  • Introduced smooth, clean typography and a grid that scales well across breakpoints

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🧩 Animations & Motion

  • Created lightweight custom animations using Lottie
  • Optimized animations with .dotLottie, cutting size by over 90%
  • Built subtle interaction cues to highlight content without distracting users

⚙️ Development & Build

  • Built the site from scratch in Webflow using semantic structure and clean class naming
  • Ensured WCAG-compliant contrast, performance-optimized asset loads, and accessibility best practices

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Implemented a scalable component based build and CMS structure for faster future updates

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Subtle engaging animations
Testimonial grid
Lottie animations for visual comprehension
Unique pages keep the design fresh
Why Webless? page
Feature grids
Job board
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"We’ve seen a significant boost in visitor engagement, with users spending more time exploring our content and interacting with key sections of the site. The feedback from customers and prospects has been overwhelmingly positive—many have specifically called out how polished, intuitive, and engaging the experience feels."
Suyog Deshpande
Co-Founder & CEO, Webless

Teams involved

Brand Design, Webflow Development, Creative Designer, Animator, Project Manager.

Tools and technologies

Design: Figma
Development: Webflow

Animations: Adobe After Effects, Bodymovin Plugin, Lottiefiles.com

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