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Wonder Phone was building a modern-day flip device — bold in concept but still lacking a strong digital foundation. They needed a clear product story, a visual identity that felt premium, and a website that made the whole experience feel intentional and ready to scale.
There wasn’t much to start with — just a basic landing page. For a product designed to be thoughtful and pure, the digital experience had to reflect that philosophy.
No fluff. No distractions. But also, no compromise on quality. The goal was simple: build a site that makes Wonder look like the best kosher phone in the market — and help it sell like one, too.
For Wonder, we built the entire experience from the ground up—crafting the IA, UX, and visual direction from scratch. We shaped a distinct brand voice rooted in purity, privacy, and peace, and used scroll-driven storytelling to guide users through product exploration. Our team rendered custom 3D mockups in Cinema 4D, integrated advanced scroll interactions, and designed a minimal, clarity-first interface. On the backend, we combined Webflow with a custom Shopify setup to enable smooth performance, faster load times, and future-ready scalability for product launches.
- Faster page loads and smoother motion despite rich visual elements like 3D and animation
- Customers spent more time exploring — especially through scroll-based modules
- Wonder was successfully approved by multiple kosher filtering systems, expanding its visibility
- Checkout process received direct praise from early buyers for being “clearer and faster”
- Internal team now manages site updates independently thanks to our clean CMS + Shopify sync structure
🔍 Discovery & Direction
- With no legacy site to work from, we built the IA, UX, and visual strategy from scratch
- Studied kosher tech competition — and shaped a brand experience that clearly stood apart
- Designed an interaction model where the phone reveals itself through scroll-based discovery
✍️ Copy & Storytelling
- Created product-focused copy around three principles: purity, privacy, peace
- Wrote messaging that’s clear, sharp, and positioned for both product credibility and emotional connection
- Used interactive storytelling to guide visitors toward key decisions — not overwhelm them
🎨 Visual Design & 3D Execution
- Rendered 3D mockups using Cinema 4D, exported in lightweight web-ready formats
- Developed scroll-based interactions to rotate the phone live in-view, adding depth without distraction
- Built a dark, minimal aesthetic with crisp typography that reflects the product’s clarity-first philosophy
🛍️ eCommerce & Performance
- Custom Shopify setup with Smootify integration for advanced cart and checkout behavior
- Integrated Webflow frontend with Shopify backend for smooth updates and better visual control
- Performance-tested across screen sizes and network speeds to ensure fast loads and clean motion
- Created a modular structure to scale future product launches and variant SKUs
Design, Webflow Development, Creative Designer, Animator, Shopify Expert, Project Manager.
Design: Figma
Development: Webflow, Smootify, Shopify, Mapbox
Animations: Cinema4D, Adobe After Effects, Blender, Bodymovin Plugin, Lottiefiles.com,
